A Toast to the Champagne Industry

For those who believe in the phenomenon of global climate change, the greenhouse gas carbon dioxide is a major concern. Across the globe, lowering emissions of carbon dioxide has become a mission. While it might seem to some to be a mission meant only for radical environmentalists on the fringe of society, lowering carbon dioxide emissions has some practical benefits as well.

A good example can be found in the champagne industry. The bubbles one finds in one’s champagne are created by carbon, and the industry is responsible for releasing 200,000 metric tons of the gas into the environment every year by producing and shipping its product. Upon realization of this enormous output, a champagne company in France, Pommery, has decided to shrink the size of its bottle.

The new champagne bottle will lose only 2.3 ounces of material, but Pommery projects that this will cut the company’s carbon emissions by 25 percent by the year 2020. And for those not interested in cutting their carbon emissions, this smaller bottle is also simply good for business. Industry wide sales of champagne have been down by about 5 billion euros since 2007. Economists project that the savings in production costs generated by these smaller bottles will help the industry’s profits rise again after this three-year fall.

This example demonstrates that the aims of environmentalists and the aims of businesses are not always mutually exclusive. Many believe that environmentalists are out to harm business with oppressive restrictions on issues such as carbon emissions. But if reducing these emissions can save companies money and help them to become profitable again, then perhaps environmentalists are not so oppressive after all. Perhaps the two seemingly opposing sides can work together.

-Evan Aronson, Legal Intern